Research and Standardisation Committee

Research and Standardisation committee

The members of this committee recommend and monitor the setting up of studies, surveys and any other measurement tool aimed at enhancing the public relations profession.

Studies forthcoming in 2010:
- A reference list of communication professions, in partnership with the UJJEF (the French union of in-house journals and journalists) – monitored by Isabelle Gauquelin (Self Image) 

- Limelight Barometer, a study of the stakes in PR, as defined by the clients of the agencies – monitored by Thierry Wellhoff  (Wellcom)

 - "Public Reputation" Barometer – Syntec PR / ViaVoice - monitored by Jean-Pierre Beaudoin (i&e)

The members of this Committee also help to work on standardising the profession.

 - since 2007, participation in the working group for the ISO 26000 standard with AFNOR and a number of professional organisations in the communication sector – monitored by I&E  

- since 2010, participation in the working group for the ISO 26000 standard with AFNOR "Sustainable Development and Corporate Responsibility" for Public Relations agencies – monitored by EURO RSCG, I&E, PROFILE PR