1st independant agency : Founded in 1981, Wellcom is now, with 120 collaborators, one of the 3 first agencies in its sector and the 1st independent consulting agency in communication and public relations.
Give meaning and coherence to communication by managing the relationship between the brand and its public
This mission is the result of an approach based on the interaction between “Image” (branding communication) and “Opinions” (public relations).
Branding communication and public relations enable the “activation of the movement”:
act of purchase, subscription, accession to an idea, internal mobilization, support for a cause, brand loyalty, meet our client’s public expectations are some of our main strategical challenges.
Our way of working: theory + practice
Our competence rely on our team of high-level consultants, who themselves rely on an integrated strategic planning and experienced operational resources.
- International index of values® and values approach
A ten-year qualitative and quantitative Benchmark of corporate values (over 4,000 companies in 12 countries) and marketing brand values which lead to the formalizing of an innovative approach of construction, deploying and appropriation of corporate values.
- Origami System®
Unique approach (internationally recognized) allowing the upstream diagnosis and analysis of strengths and weaknesses along with the downstream development in accordance with image (branding) and opinions (public relations) communication.
A method segmenting the public and the opinions.
- 24/7 NetInfluence®
Image and Opinions’ trends Monitoring.
Communication programs on social networks.
- The ADIR® method
Training for spokespeople and communication experts (Wellcom Institut)
Our 120 consultants and co-workers, based in Paris with intermediary agencies in main French regional capitals, assist companies and institutions in the success of their challenges.
Our internal organization is based on five departments:
- Inspire: dedicated to Branding, Communication 360
- Influence: dedicated to Consulting – Crisis et public affairs
- Convince: dedicated to public relations, on and offline
- Link: dedicated to Consumer & Lifestyle public relations
- Activate: dedicated to Digital marketing
Services such as creation and strategic planning are common to all departments.
Sectoral expertise and references
Wellcom is active in numerous fields of activity and equally involved regardless of the size of the company (from 10 to 50.000 employees).